If you have a website, especially if it is part of some type
of business or e-commerce , you have surely heard of SSL certificates . It is
always said that it is convenient to have such a certificate, but it is usual
not to know the benefits that these can offer you, or to fully understand the
need to have one.
For this reason, underneath,
we are going to clear up your doubts about this issue a bit, and we will
analyze the main reasons why your website may need an SSL certificate to
prosper. But first, let's see what it is. lifebloombeauty
What is an SSL certificate
SSL is the acronym for Secure Socket Layer , and refers to a
communication protocol through which data is always sent in an encrypted form ,
which guarantees its security. In addition, this protocol has the function of
indicating to the visitors of any website that the site in question is
trustworthy, since it guarantees their identity and the confidentiality of the
data that is managed there.
In this way, the SSL certificate will offer you a series of
advantages in the field of security and trust, but also in terms of positioning
and speed.
The main ones are:
Authenticate your website
This kind of certificate is associated with your website
and, in addition, it is unalterable. Therefore, it is used as a guarantee
method to ensure that said site belongs to the correct person. This, in
addition, is always verified by an independent certifying entity.
Avoid malware
Having an SSL certificate will mean that your website is
scanned to ensure that it does not contain any type of malware . Also avoid
phishing practices or other deception to obtain your data, or that of your
clients, illegally.
Provides confidence
Anyone who official visit your website will be able to do so
with more peace of mind if they see that it has a certificate, as this will
mean that it is safe. That, in turn, will make the person feel confident enough
to provide their data, if necessary, knowing that they will be safe and will
not be stolen.
Increase the time of visits to your
website
As your website is more secure, and the certificate proves
this to users, they will navigate through it in a much more relaxed way. This
means they can spend more time exploring your products and / or services.
Sales increase
On the internet there is an unrecorded rule according to
which, the more time a user spends on your page, the greater the possibility of
conversion . That, and the very trust that a secure certificate generates,
helps them not only visit your e-commerce , but also complete the purchase
process.
Improved positioning
Having a valid certificate will improve the positioning of
your website, since search engines will consider it to be trustworthy . After
all, giants like Google place great importance on the security of the webs that
can be found through their search engine.
Avoid mistakes with search engines
If a website fixes not have an SSL certificate, some of the
most popular search engines, such as Chrome or Firefox, will show it as
"not secure" , and will even block its access. That, of course, would
significantly reduce the confidence of users, who will hardly complete a
purchase under such conditions.
As you have seen, having an SSL certificate will not only
bring you numerous advantages, but it will also be essential if you intend to
have a website, especially an e-commerce , that can attract the public and
generate conversions. In the Internet world, trust is paramount, and this
certificate is one of the best ways to provide it. Contact us and conveys
confidence and security to all your customers!
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