In the midst of the alphanumeric age, all companies ,
Business Marketing regardless of their size and activity sector, must begin the process of digital
transformation. The process by which organizations make use of technology to
improve their performance and take advantage of market opportunities is known
as such. Its implementation requires structural changes in which technology has
a strategic role.
Cybersecurity
The number of cyberattacks against companies has increased
exponentially in recent years. Although there is no 100% foolproof measure to
prevent a cyber attack, it is important that companies take security measures
to minimize the risk of it occurring. bacobolts
It is essential to train employees since, in a high
percentage of cases, they are responsible for digital intrusions. In addition,
it is convenient to use various authentication methods to secure the data and
files and, of course, to keep the software up to date.
Big data
The volume of data faced by today's companies is growing
almost daily. To improve the decision-making process, data must be transformed
into valuable information , but traditional computer systems cannot.
This is why he is so important to take a step forward and
implement Big Data , a new generation technology that allows organizations to
use all data about customers to perform good segmentation and develop
personalized products and services.
Administration
It is also advisable to implement a CRM (Customer
Relationship Management) system, which offers multiple advantages to companies.
The most relevant is that it offers the opportunity to establish long-term
relationships of trust with customers through the interaction of organizations
with them through different communication channels.
The use of this tool momentously facilitates the
segmentation of customers and carry out a more controlled management of the
status of orders, budgets, stock ... This translates into an increase in the
probability of retaining customers.
New sales channels
Many companies are betting on new sales channels to capture
the attention of customers, both current and potential. New technologies mean
that mobility is not an impediment to the relationship of organizations with their
clients, and allows them to maintain 24/7 contact and service with them.
Beyond online stores, "social selling" is an
upward trend. It is known as such the process of using social networks to
interact with customers, not only to get a sale, but also to establish a
long-term relationship of trust with them.
Internal communication
And, finally, it is of special interest that companies
implement an Intranet to improve internal communication. A tool that offers a
very favorable return on investment and that optimizes the flow of information
between employees. The benefits offered
by the Intranet are very broad: it reduces operating costs, increases
creativity, encourages teamwork, builds a culture of collaboration and improves
response times to the market.
At Anexia Tecnología we can help you get up-to-date with
technology in your business . We carry out 100% personalized technology
projects adapted to each company: web applications, mobile apps, network
designs, hosting services and virtualization ... During our years of
experience, we have worked with more than 28,000 end users. For any type of
query or reservation, we invite you to contact us.
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